&Then

Objective

Develop a cohesive brand identity, website, and marketing suite to showcase an owner-managed property portfolio and its sophisticated interiors, introduce a new service offering, and unify the properties under one platform while preserving each building's unique identity.

Involvement

I extended the brand concept across all digital applications through a design system, which included the UI for their website (successfully balancing the property identities), email templates, and their building management app. Additionally, I art-directed a photoshoot across multiple locations to create a library of images and made significant contributions to the website build (Next.js).